Strategic marketing management

Strategic marketing management training usually covers the following topics:

1. Market Research: Techniques for gathering and analyzing data about target markets, customer needs, and market trends.
2. Marketing Planning: Steps to create a marketing plan that aligns with the company’s overall strategy.
3. Target Market Selection: Methods for defining and segmenting target markets and selecting appropriate market segments to target.
4. Marketing Mix: Understanding the four elements of the marketing mix (product, price, promotion and distribution) and how they can be used to meet customer needs.
5. Customer Relationship Management (CRM): Strategies for building and maintaining long-term relationships with customers.
6. Marketing Metrics: Metrics for measuring marketing performance and determining the effectiveness of marketing efforts.
7. Digital Marketing: An overview of digital marketing techniques and how they can be used to reach target markets.

The format of strategic marketing management training may include lectures, case studies, group discussions and practical exercises. The goal of the training is to provide participants with a comprehensive understanding of strategic marketing management and the skills needed to develop and implement effective marketing plans.